Naming of the Disease
Some pharmaceutical companies used creative naming strategies for both the disease and treatments. For instance, the remedy "salvavidas" ["lifesaver"] directly alluded to its supposed effect. Some companies used alarmist vocabulary to refer to the pandemic, calling it the most devastating, terrible, and deadly of all times. The epidemic was also called "el trancazo" ["the blow"] highlighting its impact on humanity, or the more poetic and melancholic, "no me olvides" [“"orget-me-not"]. Additionally, Jorge Ulica’s "Crónicas Diabólicas y Travesuras de Flú" ["Diabolical Chronicles and Flú’s Misdeeds"] includes terms like "Spanish Influenza" and "el que padece" ["the one who suffers"].